NYC & Company and the Tokyo Metropolitan Government have signed an official partnership agreement to boost tourism between the two cities.
The collaboration will include the exchange of marketing assets to boost travel and the sharing of best practices in relation to tourism marketing.
One of its main goals will be to promote seasonal tourism in each city. The partnership includes a swap of marketing and advertising assets to influence this type of travel.
Advertisements promoting New York and Tokyo will appear in Tokyo subways and train stations beginning on November 13 and in New York City on November 20, 2017.
“New York City was Tokyo’s first Sister City. Since the establishment of this relationship in 1960, our two metropolises have enjoyed a great deal of exchange,” said Head of Tokyo’s Bureau of Industrial and Labor Affairs Yuji Fujita.
“We hope this new tourism partnership between New York City and Tokyo will result in more international visitors coming to Tokyo from New York, and lead to even more opportunities for exchange between our two cities,” added Fujita.
Japan, and Tokyo in particular, is a great source market for New York City. More than 300,000 visitors came from Japan to the city and that number is expected to grow to 331,000 in 2017.
“New York City and Tokyo are among the greatest cities of the world,” said Fred Dixon, NYC & Company president and CEO.
“Each is recognized as thriving global capitals of innovation, design, cuisine and culture. There could not be a better time for us to align our efforts to promote each other’s dynamic and vibrant destinations and sign this first-ever tourism partnership,” he added.
Dixon also noted that the partnership will be a great way to promote communication and coordination between the two sister cities.
“We look forward to learning from each other and working together in the years ahead to create mutually beneficial opportunities to increase international travel by positioning NYC and Tokyo as not-to-be missed destinations,” Dixon said.
The agreement comes at an opportune time for Tokyo as the city gear up for one of the world’s biggest sporting events.
“As Tokyo gears up for the Tokyo Olympic and Paralympic Games, our goal is to welcome 25 million visitors to our city by 2020. I am confident that our partnership with New York City, one of the world’s greatest tourism destinations, will be extremely beneficial for the international tourism of both our charming cities,” said Fujita.
To celebrate the partnership between New York City and Tokyo, the Empire State Building will light up in blue and white, the colors of Tokyo tourism. Earlier this evening, the Tokyo Tower was lit in orange, blue and white to represent the New York City flag.
This isn’t the first tourism partnership New York has made with a city. Last month, the city formed an alliance with Toronto.
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