Travelsmart
Key Milestones and Measurements
- Significant investments in products, services, network, aircraft and our employees
- High employee engagement with measured improvements
- Unprecedented 10-year labour agreements
- Job growth
- Measured customer service improvements
- CEO of the year and CFO of the year
Since 2009 we have profitably grown our capacity outside Canada by 74%. Or, put another way, in the last five years we grew half as much as we did in the first 75 years of our existence. Fully 90% of our growth in 2016 was in international markets.
In 2016 alone we added 28 new routes, including 15 international destinations such as Delhi, Brisbane, Lyon, Budapest, Glasgow, Warsaw and Casablanca, our first African destination. Already this summer Air Canada has begun new services from Vancouver to Frankfurt, Nagoya, Taipei and London-Gatwick, from Toronto to Berlin, and from Montreal to Marseille. Other new routes beginning soon include Toronto to Mumbai (July 1) and Montreal to Tel Aviv (June 22) and Algiers (July 1).
Today we fly to nearly 60 countries worldwide and are one of a handful of airlines in the world flying to all six inhabited continents.
We moved forward with a $10 billion capex program to acquire one of the most modern fleets in the world and refurbish some of our existing widebody aircraft.
Later this year we will take delivery of the first of our 61 Boeing 737 Max aircraft. During 2016 we also finalized an agreement to buy 45 Bombardier C-Series aircraft.
Air Canada is creating jobs and opportunities. We hired 1,500 people last year and we expect to hire 800 or more this year. Since 2009, our company has grown from about 26,000 to more than 30,000 people, despite challenging macro-economic times.
Air Canada’s ability to attract brainpower is at least in part due to our targeted culture change initiative that has led to increased employee engagement. Our recruitment website gets 110,000 visits each month and we average more than 290 applications for every job filled.
Our culture change has also been recognized by outsiders. In 2016 we were named one of
Canada’s Top 100 employers for the fourth year in a row, in addition to also being named one of Montreal’s Top Employers.
A national survey rated us one of the country’s top three Most Attractive Companies to Work For and Air Canada was also named one of the Most Engaged Workplaces in North America by an employee social recognition company. A long way from the dark days of 2009.
We are proud that at Air Canada there are more than 80 different languages spoken among
our employees and that 20 per cent of them belong to visible minorities. For the second year in a row, we have been recognized as one of Canada’s Top Diversity employers.
Each year we produce a Corporate Sustainability Report so stakeholders can hold us
accountable and measure our progress, such as, for example, the 40 per cent reduction in our carbon footprint achieved with new aircraft and processes.
We are being recognized globally for our Sustainability efforts. The Reputation Institute – the world’s leading reputation-based research advisory firm – listed Air Canada amongst the top 100 companies in the world for CSR reputation, one of the very few Canadian companies on the list.
Sustainability has other benefits too. Our performance has been recognized by our stock’s
inclusion in the Jantzi Social Index. The JSI is a market capitalization-weighted common stock index.
Our shares have returned over 2000% since 2009. Beating all our North American peers and the S&P/TSX Composite Index over that period – and again in 2016.
April 1, 2009 – $0.78 June 15, 2017 – $17.11 +2,093.6%
Besides our record financial results, by taking measured risks, we saved and secured 26,000
jobs, created an additional 4,000, saved and secured pensions, increased salaries, paid profitsharing bonuses to all employees, built a powerful new leisure carrier with all sorts of
opportunities, and grew our international capacity dramatically directly connecting Canada to the six continents of the world including many destinations not previously served.
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