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Laurie Chester

Destination BC Marketing Plan

The 2016/2017 Destination BC Marketing Plan is now available directly from Destination BC. There is a “lite” version of this plan which is available to download directly from their corporate website at strategy.destinationbc.ca. If you would prefer the more detailed plan you can request your copy by emailing [email protected]. Within …

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Prime Time for Icewine

It’s c-c-cold this week in the Okanagan, which is g-g-good for icewine. Employees of wineries up and down the Valley bundled up and jumped into action as the mercury dipped below -8 C. Icewine can only be made from grapes that are still frozen on the vine, which causes the …

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Kelowna Chef to Compete in Gold Medal Plates Competition

Chefs in British Columbia are prepping their best dishes to prepare for the Gold Medal Plates competition. The competition is taking place in Victoria on November 19th where chefs will compete for the British Columbia spot in the Canadian Culinary Championships, that happens in Kelowna in February, 2016. The executive …

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Kelowna-Victoria Launch Countdown…Pacific Coastal Airlines!

The official launch of Pacific Coastal Airlines new daily non-stop service between Kelowna and Victoria commences November 23, 2015. The NEW Pacific Coastal Airlines Kelowna-Victoria non-stop service is a win for our community! This new service will benefit local and regional business and tourism communities by providing an easy option …

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Destination British Columbia Tourism Marketing Committee

Destination British Columbia established an industry-based Tourism Marketing Committee (TMC) in 2013 to provide advice to the Corporation’s Board of Directors and CEO on: Marketing strategies for the organization; Ways to use Destination BC marketing strategies and programs to align tourism marketing programs across the province; Performance metrics to act …

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Best Western Goes Solar with ecobase Certified

While many businesses are still switching to LED light bulbs or even setting out paper recycling bins, one Kelowna hotel ticked most of those eco-friendly boxes years ago, and now it’s looking up, way up, for its most ambitious sustainability project yet. The BEST WESTERN PLUS Kelowna Hotel & Suites …

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