Bahamas welcomed a record-breaking seven million visitors in 2019. The ministry of tourism attributes this historic success to data-driven, agile marketing, authentic storytelling, and aggressive PR, sales and airlift strategies. “It is with great pride and pleasure that I report the Bahamas’ strongest tourism numbers in history,” said minister of …
Read More »World Travel Awards unveils Caribbean winners at Sandals Royal Bahamian
The finest travel brands in the Caribbean have been unveiled at a star-studded gala ceremony in the Bahamas. The elite of the travel industry assembled for the World Travel Awards Caribbean Gala Ceremony 2020 to find out who amongst them had been crowned best of the best. The red-carpet evening, …
Read More »VisitBritain charts growth of UK tourism sector
Visitors spent £951 million in Britain in the last financial year as a result of activity by national tourism agency. According to new figures from VisitBritain, this means that for every pound invested in the agency visitors spent £23 in Britain. As well as the UK government investment, the agency …
Read More »Ajax partners with Curaçao Tourist Board
Dutch soccer team, Ajax, and the Curaçao Tourist Board have reached an agreement to work together as partners. The deal will continue through to 2023. For the first time in the team’s history, the Ajax shirt will be featuring a partner logo on the sleeve. The Curaçao Tourist Board will …
Read More »Expo 2020 to tackle global challenges in Dubai
Pressing challenges from around the world, including climate change, poverty, inequality and environmental degradation, will be examined by Expo 2020 in Dubai. As the launch nears, a programme of events is being composed that aims to bring the world together in a spirit of optimism for the future. With hundreds …
Read More »UNWTO records 1.5bn tourism arrivals in 2019
Some 1.5 billion international tourist arrivals were recorded globally by the United Nations World Tourism Organisation in 2019 – a new record. According to the first comprehensive report on global tourism numbers and trends of the new decade, the latest UNWTO World Tourism Barometer, this represents the tenth consecutive year …
Read More »New airlift drives record visitor figures in St Lucia
The latest figures indicate that Saint Lucia has surpassed all previous records set with regards to stay-over arrivals. The Caribbean destination recorded 423,736 stay-over visitors last year, the highest figure in the island’s history. St Lucia has thus welcomed 100,000 additional visitors in nine years – an increase of 38 …
Read More »Saint Lucia unveils new ambassador programme
The government of Saint Lucia has announced the names of twelve new goodwill ambassadors and nine as brand ambassadors. Speaking on behalf of the government during a press briefing, minister for culture and creative industries, Fortuna Belrose, said that cabinet had ratified the proposal which came out of the Cultural …
Read More »Record visitor figures for Japan ahead of Olympic Games
Japan National Tourism Organisation has announced that more than 31 million overseas travellers visited the country in 2019, marking it an all-time record. “Japan continues to be a destination of tremendous interest for Americans, and that interest is clearly growing – as evidenced by the fact that we saw a …
Read More »PATA takes on first UK public relations company
The Pacific Asia Travel Association has appointed dePaRture Travel & Lifestyle Marketing as its corporate communications and public relations company in the UK. The organisation will be responsible for the representation of the organisation from this month. dePaRture thus becomes the first PR company to be hired in the chapter’s …
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