The 2016/2017 Destination BC Marketing Plan is now available directly from Destination BC. There is a “lite” version of this plan which is available to download directly from their corporate website at strategy.destinationbc.ca. If you would prefer the more detailed plan you can request your copy by emailing [email protected]. Within …

It’s c-c-cold this week in the Okanagan, which is g-g-good for icewine. Employees of wineries up and down the Valley bundled up and jumped into action as the mercury dipped below -8 C. Icewine can only be made from grapes that are still frozen on the vine, which causes the …

The latest tourism numbers from Statistics Canada shows that B.C. had a very strong summer tourist season. International visitors are up 7.6 per cent to date in 2015 compared to 2014. This represents an additional 290,532 visitors coming to B.C. Visitor visits were also up in September this year compared …

Learning to backcountry ski can be a significant challenge for even the most seasoned of outdoor adventurers.  Specialized gear, proper preparation, as well as practical and technical knowledge is essential to begin skiing in the backcountry safely and efficiently. AT 101 has been developed specifically to introduce new skiers into …

POWDER’S COMING to Canadian Adventure Company’s Mallard Mountain Lodge, opening December 27, 2015. Week long All Inclusive Packages (include heli access, accommodation, guiding & food) start at $2,565 CDN (approx $1,949 US). Week long Custom Packages (include heli access & accommodation, self – guided and/or self – catered) start at $1,448 CDN …

Chefs in British Columbia are prepping their best dishes to prepare for the Gold Medal Plates competition. The competition is taking place in Victoria on November 19th where chefs will compete for the British Columbia spot in the Canadian Culinary Championships, that happens in Kelowna in February, 2016. The executive …

On behalf of our Partner Mobilize, TOTA is pleased to bring to your attention labour placement opportunities within the tourism industry, see details below: This is your opportunity to solve your labour shortages with a rotating workforce of eager and ready to work young Canadians. Hurry though! Businesses must sign …

The official launch of Pacific Coastal Airlines new daily non-stop service between Kelowna and Victoria commences November 23, 2015. The NEW Pacific Coastal Airlines Kelowna-Victoria non-stop service is a win for our community! This new service will benefit local and regional business and tourism communities by providing an easy option …

Destination British Columbia established an industry-based Tourism Marketing Committee (TMC) in 2013 to provide advice to the Corporation’s Board of Directors and CEO on: Marketing strategies for the organization; Ways to use Destination BC marketing strategies and programs to align tourism marketing programs across the province; Performance metrics to act …

While many businesses are still switching to LED light bulbs or even setting out paper recycling bins, one Kelowna hotel ticked most of those eco-friendly boxes years ago, and now it’s looking up, way up, for its most ambitious sustainability project yet. The BEST WESTERN PLUS Kelowna Hotel & Suites …