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Discover Canada

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2016 BC Tourism Industry Awards Nominations Now Open

Destination BC and the Tourism Industry Association of BC are pleased to open the call for nominations for the 2017 BC Tourism Industry Awards. These awards recognize excellence in the province’s tourism industry. Recipients provide outstanding service, exemplify best business practices, innovative marketing and deliver tourism experiences that contribute to the success of …

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Destination Canada News: November 2016

It’s great news for Canadian tourism with double-digit growth in arrivals Overnight arrivals to Canada expanded by 13% in September 2016 and by 11% over the first three quarters of 2016. For more statistics and details on Destination Canada’s key markets, check out the September Tourism Snapshot.        Read More Destination …

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Annual Report on Canadian Tourism

Tourism Industry Association of Canada (TIAC) and HLT Advisory (HLT) released the 2016 Annual Report on Canadian Tourism. Focusing on the potential opportunity to target American travellers, this fifth annual collaboration reviews the parameters powering global industry growth in contrast to the perennial factors constraining Canadian performance. Insights from the …

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Green Tourism partners with the Tourism Industry Association of Canada

The world’s largest sustainability certification program for the tourism industry will now be helping Canadian tourism businesses to reduce their environmental impacts. Through a regular dose of complimentary webinars, white papers, how-to-guides and checklists, Green Tourism will help the Tourism Industry Association of Canada (TIAC) grow and develop Canada’s tourism …

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Airpnp: It’s like Airbnb, but for toilets

We’ve all been in a situation where nature calls at a crowded event and an empty toilet is nowhere to be found. Airpnp is an experimental service that aims to solve this problem — by letting residences and businesses rent out their bathrooms to people in their immediate location who need …

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Programmatic advertising disappoints some DMOs

Wanamaker, a Philadelphia department store legend, famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Because Big Data allows companies to serve up online ads (display, native, pre-roll, etc.) to people who’ve demonstrated interest while surfing, it sounds like the …

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Social media innovation for destination marketers

How is your organization harnessing the power of social content? You don’t need a reminder that the world of content is changing and that visitors are creating content that used to come from the destination marketing organization. But with all that brilliant, user-generated content out there, what do you do …

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