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Destination Canada launches new co-op funding program for the US market

Destination Canada is seeking to invest into the most innovative, collaborative and creative marketing initiatives brought forward by our industry that will compel US travellers to visit Canada.

There are over 19 million Americans in 12 US cities with direct air access to Canada who are keen to visit us in the next 2 years.  With your help, our new Connecting America Co-op Marketing Program is going to turn these dreamers into actual visitors.

Connecting America is Destination Canada’s new marketing initiative launching in the US in the spring of 2016.   Together with businesses and destinations across the country, we’re ready to invite American travellers to Look Up and see Canada as their next destination.

Innovation and working closely with partners and their own brands will be key to our success.  At the same time as we work together to increase general US leisure travel to Canada, industry and our own research tells us that there’s great opportunity to drive even more business from sectors like skiing, angling, culinary, golf and festivals & events…just to name a few.  For this reason, we’ve launched a new program that’s looking to co-invest in creative marketing proposals from tourism sectors like these that will drive incremental business into Canada. Read more.

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