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It’s on – Canada celebrates official kick off for Canada-China Year of Tourism

The first day of spring also ushered in the official federal opening of the Canada-China Year of Tourism, an initiative designed to build stronger ties, attract investment and enhance visitation between the two countries.

“Canadian ties to China run deep – almost 1.8 million Canadians have Chinese heritage and are an important part of the fabric of our diverse country; China is also our second-largest trade partner. I am proud to take part in this fabulous opening ceremony. Tourism is an important industry for both of our countries, and I look forward to the opportunities this Year will create on both sides of the Pacific. Last year, we welcomed a record number of Chinese visitors, and I expect that this year we will break that record easily. The benefits will be felt right across the country, as more and more Chinese visitors venture out of our vibrant cities to explore the great outdoors, and our rich and diverse cultural traditions, from coast to coast to coast.”

– The Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism

Since China granted approved destination status to Canada in 2010, the number of tourists from China has grown from 195,000 in 2010 to a preliminary estimate of 682,000 in 2017. It’s critical to keep Alberta at the top of the list for those Chinese visitors coming to Canada, an there are a number of steps our industry can take:

  • List your event or offer in ATIS
  • Participate in Global Ready-China workshops
  • Tale advantage of unique opportunities like the arrival of pandas at the Calgary Zoo to develop connections and context for potential visitors
  • Continue to develop and share great content across all available digital channels – the reach in global and you may gain a few followers too.

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