Missed the 2018 Industry Update? Here’s the good news you need to know, now

The early numbers are in, and most signs point to another strong year as we all prepare for the busy season ahead. The Travel Alberta Industry Update provides a snapshot of the industry, the markets and the strategy driving Travel Alberta each year. If you don’t have ti

• Early estimates show a 7 per cent growth year over year in international arrivals, a key indicator in the health of the global tourism industry.
• Canadian tourism sector grew by more than 6 per cent in 2017 to over $41 billion in GDP
• Tourism contributes to an estimated 735,000 jobs across the country
• International tourism revenue grew by over 6 per cent
• Canada welcomed a record 20.8 million international travellers in 2017, up 4 per cent from 2016
• Alberta’s visitor economy grew to $8.5 billion in 2016, an increase of 4.7 per cent from the previous year
• The U.S., Alberta’s largest market, shows above average growth for Alberta
• Alberta direct overnight arrivals from China increased nearly 65 per cent in Alberta
• Mexico was a new market for Alberta in 2017, up 47 per cent
• 74 per cent of Travel Alberta’s operating budget is directed at industry and marketing support

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2018 Tourism Industry Update – Webinar Recording

2018 Tourism Industry Update – Presentation

Thank you to all of Travel Alberta’s partners for their constant support. You make a difference each and every day to deliver those goosebump moments.