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New wine trail aimed at expanding knowledge of wine territory

Wineries across the province are encouraging people to appreciate wine in a different way, by exploring its identity and impact on regional development.

UBC Okanagan scholars have developed an ‘exhibit trail’ at seven different wineries across B.C., with five of them located in the Okanagan Valley. Titled, ‘Refractions: Appreciating the British Columbia wine territory’ the exhibit builds on a previous exhibit created for the 2016 Wine Leaders Forum, ‘Refractions: Seeing Pathways in a New Light’.

“We use visual elements such as photos and collage to stimulate thinking and discussion,” Roger Sugden, Dean of UBC’s Faculty of Management and lead researcher on the project said in a press release. “We hope that through the exhibition, people will deepen their understanding of the different elements that contribute to its success.”

At each participating winery, an exhibition featuring poems, quotes, art installations, archival and contemporary photographs will be set up. The display was originally presented at the Wine Leaders Forum, in the Okanagan, in April.

Each participating winery will be connected in a “trail-like journey”, allowing visitors to gain a further understanding of the territory in which the wine was created.

The participating wineries in the Okanagan are Okanagan Crush Pad (Summerland), The View (Kelowna), Quails’ Gate Winery (West Kelowna), Summerhill Pyramid Winery (Kelowna), and Tinhorn Creek Vineyards (Oliver). The other two participating B.C. wineries are Cherry Point Estate Wines on Vancouver Island, and Northern Lights Estate Winery in Prince George.

The exhbitions will run until the end of August.

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