Visitor Guides can act as a key piece of content in your marketing mix, but yours isn’t the only one out there. So, what do you need to do to break out of the pack?
Skift, an online “must-read” guide for anyone associated with tourism, just released a new e-book from CrowdRiff entitled How to Keep Your Visitor Guide Relevant to Today’s Traveller. It covers things like recommended improvements for DMO guides, inspiration, top picks from living examples and a list of do’s and don’ts to make your visitor guide the effective piece you need to showcase your product.
Full disclosure – Travel Alberta received a best practice shout-out in the publication for its heightened focus on stunning images chosen from user-generated content (UGC) to tell the story of the destination. Accessing images and content direct from the traveller creates a sense of “now” within the destination and fits with the “always-on” digital marketing strategy – ensuring the traveller is at the heart of all marketing efforts, where and when they want to engage.
Take a look and tell us what you are doing to drive effective marketing in your neck of the woods @TravelAlbertaCo #ABTourism
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