Travelsmart
In light of the double-digit growth figures recorded in 2018, Ras Al Khaimah Tourism Development Authority has kicked off 2019 with a series of roadshows targeting key eastern European countries to promote the destination.
The events will highlight the emirate’s latest product developments and unique offerings.
The special delegation from Ras Al Khaimah Tourism Development Authority visited the cities of Budapest, Bucharest, Bratislava, Moscow, Kazan, Novosibirsk and St. Petersburg over the course of two months, and met with various tourism bodies, local government entities, private sector representatives and other partners from the travel and tourism sector.
Eastern European markets are a main contributor to the Emirate’s inbound tourism.
In 2018, Russia, Romania and Hungary recorded double digit growth in the total number of visitors to Ras Al Khaimah year-on-year, accounting for an increase of 17.1% per cent in visitors from Russia, 29.7 per cent from Romania and 11.4 per cent from Hungary.
Haitham Mattar, chief executive officer of Ras Al Khaimah Tourism Development Authority, said: “International visitors are significantly important to Ras Al Khaimah, and we believe our roadshows in quarter one served as a great vehicle to tell our story, and to continue to raise awareness about our spectacular products and diversified destination offerings, featuring year-round sunshine that our European visitors are especially keen to have.
“Last year, we exceeded our goals and recorded ten per cent increase in the total number of visitors’ year-on-year, with a remarkable growth in Eastern European markets.
“This gives us confidence in our ability to reach our new destination strategy goals, which aims to attract close to 1.5 million visitors to the Emirate by 2021 and three million visitors by 2025.”
The roadshows widely focused on highlighting Ras Al Khaimah’s summer campaign that featured the destination’s most diverse offerings that are ideal for families looking for holidays of sun, fun and adventures.
More Information
Breaking Travel News spoke to Haitham Mattar earlier this month to find out more about his plans for 2019. Find out what he had to say below:
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