From July 17-20, 2018, GoPro and 50 of their best content creators descended on Alberta for the first-ever GoPro Creator Summit. Kananaskis Country and the Pomeroy Kananaskis Mountain Lodge served as basecamp for the summit, which brought together the renowned camera company and creators from 20 different countries for three days of training and Alberta adventures in pursuit of capturing and sharing the best content. GoPro is known as one of the world’s most influential brands to have mastered the art of storytelling through user generated content. Every day GoPro curates content created by their GoPro Awards Community and shares it with their 30+ million social media followers. The GoPro Creator Summit was designed to recognize and bring together 50 members of the GoPro Community in an epic destination. To make it happen, GoPro invited their 100,000+ Community to submit an photo, video, edit or vlog to GoPro Awards for the opportunity to attend. Over 3,000 Creators applied for the 50 coveted spots, with the final list including advocates, vloggers, professional athletes and celebrity entertainers from around the world–including Alberta’s top international high potential markets: U. S., UK, Germany, China, Japan, Korea, Mexico and Australia. Travel Alberta was invited to submit a bid as destination partner to bring the inaugural Summit to our province. GoPro chose Alberta over several other destinations, and the Travel Alberta team jumped at the opportunity to partner and provide local guidance and logistics support. Collaborating with well over 30 Alberta tourism partners, we provided the Creators with unforgettable experiences unique to our province. “Having GoPro choose Alberta as the host destination for their first-ever Creator Summit was an honour, as we were able to capture creative content, and highlight Alberta as an adventure destination to a massive international audience,” said Tannis Gaffney, Travel Alberta Vice President, Global Consumer Marketing. Creators had the chance to experience and share content from the Canadian Rockies and the surrounding Calgary area. The chance to partner with GoPro is part of Travel Alberta’s strategy to bring high-profile tourism events to Alberta during 2018-19, leveraging our brand internationally and connecting Creators with our tourism industry partners, including major hotel properties, attractions and transportation companies. Growing Alberta’s tourism industry on a global scale is critical to reaching our goal of $10 billion in tourism revenue by 2020. Events like the GoPro Creator Summit ensure influeners from our key global markets experience, capture and share Alberta adventures with their audiences. This was the second time Travel Alberta has partnered with GoPro. In 2015, we worked with GoPro to bring their Adventure Sports Athlete Camp to Alberta. Visit GoPro’s website for a recap of the Summit. To view content created at the GoPro Creator Summit, check out the official hashtag #GoProCreatorSummit on Instagram and Twitter– or watch this video: Click here to learn more about Travel Alberta’s international target markets. . Special thanks to our industry partners for their help with the GoPro Creator Summit: Pomeroy Kananaskis Mountain Lodge, Kananaskis Outfitters, Kananaskis Nordic Spa, Aquabatics Calgary, Alpine Helicopters, Ambassador Limousine Service, Banff Adventures, Banff Canoe Club, Banded Peak Brewery, Bassbus, Bear Hill Brewing, Boundary Ranch, Calgary Heritage Roasting Co, Calgary International Airport, Calgary Airport Marriott In-Terminal, Canmore Brewing Company, Chinook Rafting, Cold Garden, Discover Banff Tours, Eau Claire Distillery, Fiasco Gelato, Fortress Mountain, Lululemon, Mount Norquay, Outlier Surf, Park Distillery, Pretty Sweet Bakery, Pursuit Collection, Rafter Six Ranch, Sunshine Village Ski Resort ,The Alpine Experience, White Mountain Adventures, WinSport, and Yamnuska Wolfdog Sanctuary.
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