Travelsmart
The Antigua & Barbuda Tourism Authority has unveiled its new global summer campaign, #WhatCoolLooksLike.
The campaign is expected to convey the trendiness of the destination and its appeal as the ideal summer vacation spot for visitors looking for enjoyable experiences.
It draws on what makes the country special and seeks to depict in a creative and engaging way the “coolness” of the destination.
Antigua & Barbuda minister of tourism, Charles ‘Max’ Fernandez has high praises for the creative team, adding that the new campaign is timely and reinforces the messages the islands have been promoting in recent years.
“Antigua & Barbuda’s weather during the summer is so much cooler than in other regions, our beaches are serene, and while there are numerous events to enjoy, the pace remains unrushed.
“The #WhatCoolLooksLike summer campaign brings to life what we have been saying for years, and we thank the team for helping us convey this message in a vivid and imaginative way to potential visitors across the globe.
“The campaign is being executed in all our major source markets with consumers being enticed to visit Antigua and Barbuda to take advantage of the cool summer savings on offer, as well as the destination’s cool climate,” noted Fernandez.
The multi-faceted summer campaign includes a combination of traditional and digital media and will utilise a variety of tactical trade and consumer activations to ensure the success of the initiative.
The #WhatCoolLooksLike campaign offers consumers major savings on their vacation to Antigua & Barbuda for travel during April–October this year.
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