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Bear Grylls Adventure attraction opens in Birmingham

Bear Grylls has officially opened his £20 million first adventure attraction in Birmingham with a star studded guestlist.

Guests included actor, Warwick Davis, 2018 Love Island favourite Charlie Brake, 2017 series finalist Gabby Allen and X Factor winner boyfriend Myles Stephenson, reality TV star Jake Quickenden, model Danielle Lloyd, footballer Jermaine Pennant, Celebrity Big Brother 2018 contestant Ben Jardine, model Nicola McLean, reality TV star Tina Stinnes, Karen Danczuck, and fresh from Celebrity Island with Bear Grylls 2018, doctor Saleyha Ahsan.

Bear opened the attraction with an exciting and adrenalin-filled stunt as he fast roped out of the back of the attraction’s Chinook helicopter with two Royal Marines.

The 300 guests then enjoyed the rest of the attraction which starts with Basecamp, consisting of four team and individual challenges which will equip thrill seekers with all the skills needed for any adventure.

It was created and inspired by Bear’s own military experiences and past adventures from across the globe.

General manager, James Thomas, said: “It’s fantastic to see so many friends and family of Bear, stars of the screen and Merlin individuals here today to officially open the attraction.

“We can’t wait to welcome members of the public to experience it too.”

Basecamp includes:

  • Survival Maze: Navigate the tricky maze under pressure. When the lights go out and the walls are squeezing in, when faced with some terrifying encounters, you find out what you’re really made of. Bear advised: “The best way through your fears is straight through the middle.”
  • Assault Course: Channel your inner commando spirit and take on the assault course. This requires adventurers to balance, jump, climb and scramble their way through and always against the clock. This challenge is inspired by the famous royal marines course in Lympstone. Guests are advised by Bear to push themselves hard: “It is only through adversity that we find what we are capable of – and it is always the struggle that develops our strength.”
  • Target Archery: The ultimate adventurer must also possess pin point accuracy under pressure. Following a brief from trained archers, visitors will get to grips with a bow and arrow and put their skills to practice. Use the survivor spirit to get yourself onto the scoreboard and beat Bear’s own score. Bear explained: “No target is just practice.”
  • Escape Rooms: Those brave enough will race against time to crack codes, solve puzzles and find their way out of the themed escape room. Use logic and resourcefulness to get out in record time by finding clues and completing mental challenges with your team. This isn’t any regular escape room – be prepared for some BG-style surprises if you want to escape! Bear’s hint: “Survival is about making calm, smart decisions under pressure. Get that bit right and the rest will fall into place!”

The headline activities will replicate some of Bear’s incredible adventures including skydiving, climbing high ropes and diving.

Tickets to Basecamp will be priced at £20, with combined Basecamp and headline adventure packages starting from £35.

If visitors are up for the ultimate challenge, the Bear Grylls Adventure will offer a ‘Go All’ in Pass for just £160 for a full day adventure.

The Bear Grylls Adventure attraction, the home of earth’s greatest challenges, provides the ultimate way to test yourself physically and mentally and opens in autumn 2018 at the NEC in Birmingham.

More Information

Visit the official website for further information and to buy tickets.

Take a look at a series of images from the opening here.

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