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Brand USA’s America’s Musical Journey Wins International Film Award

WHY IT RATES: This award shows that Chinese audiences are embracing America’s Musical Journey and that the film is accomplishing its goal of bringing together and uniting different cultures around the world.—Mia Taylor, TravelPulse Senior Writer.

MacGillivray Freeman’s America’s Musical Journey made its Asian debut at the 2018 Beijing International Film Festival, where it was awarded the “Best Audience Recommendation Award” in the Science and Technology section.

The film was one of 35 international film entries screened at the China Science and Technology Museum Film Expo, which hosted the festival’s Science & Technology section.

America’s Musical Journey brought massive joy and inspiration to audiences, including young people, and we are very proud of this first-class honor,” said William McQiu, president of ST Giant Films, who represented the film in China. “The film clearly delighted Chinese movie-goers who gave the film its top award.”

“For Chinese audiences to embrace America’s Musical Journey is a remarkable honor and means we’re accomplishing our goal of bringing together and uniting different cultures around the world through the story of America’s diverse musical history,” said the film’s producer Shaun MacGillivray, president of MacGillivray Freeman Films. “This award is the perfect kick-off to our campaign to launch the film in China and other Asian markets later this year.”

The Science and Technology section of the Beijing International Film Festival recognizes films that promote the enhancement of science communication and technological advancement, including giant screen film technology. Out of the 35 entries screened during the section, 21 were produced with giant screen film technology.

America’s Musical Journey is currently slated to open in more than 50 major markets in 12 countries this year and is anticipated to play in more than 100 markets within its first two years of release.

Narrated by Academy Award winner Morgan Freeman, America’s Musical Journey follows Grammy Award-nominated singer and songwriter Aloe Blacc as he traces the roots of America’s music and follows the footsteps of Louis Armstrong through the colorful locales and cultures where America’s music was born.

Moving through such iconic cityscapes as New Orleans, Chicago, New York City, Nashville, Memphis, Miami and more, America’s Musical Journey explores the collision of cultures that gave birth to such electrifying American art forms as jazz, the blues, country, rock and roll, hip-hop and more.

America’s Musical Journey is produced by MacGillivray Freeman Films in association with Brand USA, the nation’s destination marketing organization, and presented by Expedia, Inc. and Air Canada.

This is the second collaboration for these companies, following the highly successful National Parks Adventure, voted Best Film of the Year by the Giant Screen Cinema Association and the highest-grossing documentary film of 2016.

MacGillvray Freeman Films

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