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Check Out JNTO’s New Tohoku Web Series

WHY IT RATES: Japan is encouraging visitors to explore beyond its major cities.—Janeen Christoff, Senior Writer.


The Japan National Tourism Organization’s (JNTO) New York office released a digital mini-series, “Go: Tohoku.” The series promotes the Tohoku region, a “hidden gem” located in the northern part of Japan, to the U.S. market.

The videos, filmed documentary-style, showcase four American influencers exploring the breathtaking natural landscapes in the country, learning about rich local history and capturing their fascination with unique culinary traditions.

During the trip, packed with excitement and surprise, the American influencers went on hikes through the stunning waterfalls of Oirase Stream in Aomori and floated down the Geibikei Gorge with local poems read by a rower echoing through the valley that stretches over a mile.

They also experienced Wanko-Soba, a buckwheat noodle served in tiny portions continuously for as long as you want or as much as one can eat.

Go: Tohoku also features the explorers’ visits to Chusonji Temple, a UNESCO World Heritage Site and Appi Kogen Ski resort in Iwate.

The American influencers’ first impressions were something to behold and a testimony to the beauty and allure of the Tohoku region.

“Last year, we witnessed a further increase in the recognition and popularity of Japan with Tokyo receiving readers’ choice awards from major U.S. travel magazines, including Conde Nast Traveler and AFAR,” said Ken Iwata, Executive Director of JNTO New York Office. “We hope through this documentary series American travelers will discover new off-the-beaten-path destinations to explore.”

Tohoku, as experienced through the collective of American influencers, will pique the curiosity of travelers to explore beyond major cities in Japan. JNTO will continue its effort to promote Tohoku and other local regions by showcasing multifaceted attractions of Japan that can enrich travelers’ experiences.

Watch all episodes now.


SOURCE: JNTO press release.

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