New data from OTA Insight highlights the root cause of rate parity issues

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• In Europe: OTAs are more likely to be in parity with major chains than Independents and local chains. Market-wide, there are significant parity loss issues with Independents and local chains facing losses for 53% of tracked shops in comparison to 45% for major chains.
• In North America: OTAs are more likely to be in parity with major chains than Independents and local chains. Market-wide, there are significant parity loss issues with Independents and local chains facing losses on 46% of tracked shops in comparison to 35% for major chains.

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