For travelers in New York who dream about a vacation to Hawaii, this is your lucky day.
The Hawaii Visitors & Convention Bureau (HVCB) launched an initiative Tuesday that will send one traveler from New York City and their plus-one to the Hawaiian Islands for simply using their MetroCard.
On the back of select HTUSA/Hawaii MetroCards, travelers will find a number that can be used to enter the contest. This marks the first time a New York MetroCard can be used for entry into a giveaway.
“New Yorkers are some of the hardest working people on the planet and the subway is a pivotal part of their everyday lives,” HVCB chief marketing officer Jay Talwar said. “We appreciate the hustle of New York City, but know that New Yorkers crave time to get refreshed and inspired. Last year, we gave New Yorkers the chance to Work From Hawaii (WFH), but this year it’s all about seeing the islands in a new way before going back to the bustle of the city.”
From April 23 until April 30, participating MTA subway MetroCard Vending Machines will be filled with 250,000 Hawaii-branded MetroCards. Anyone who purchases one of these refillable cards should go to www.hawaii.nyc to enter the code printed on the back.
By completing the registration, travelers will be entered into the giveaway, with a drawing to select the first winner taking place on or about May 8. The winner will be notified around that date.
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