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Saint Lucia records over 1.2 million visitors in 2018

CASTRIES – Saint Lucia has recorded its best performance ever in visitor arrivals, as it welcomed 1,218,294 visitors in 2018. That number represents a 10.2% increase over 2017, which was also a record-setting year for the island. Industry figures are up across the board led by the yachting sector with a 25.9% increase over last year’s numbers. Cruising is up by 13.6%; and stay-over arrivals have increased by 2.2%.

Type of Visitor

YTD Dec 2016

YTD Dec 2017

YTD Dec 2018

Actual Change

Percent Change

Cruise

587,749

669,217

760,306

91,089

13.6%

Yacht

56,268

50,197

63,596

13,399

26.7%

Stay-Over

347,872

386,127

394,780

8,653

2.2%

Total

991,889

1,105,541

1,218,682

113,141

10.2%

At a news conference to announce the latest figures, Tourism Minister, Honourable Dominic Fedee highlighted some of the steps that have been taken to reposition Saint Lucia’s tourism product to compete among the leading destinations in the world.

“We have a very small tourism marketing budget – around US$13 million – so we have to ensure that our efforts are targeted,” Hon. Fedee said. “We use a scientific approach to select the areas where we can reach the most visitors with the highest net-worth in our marketing campaigns. For us, these areas are, predominantly, in the north-eastern USA (the Tri-state and Boston), the south-east UK region of London and its surrounding suburbs and the Greater Toronto area in Canada.”

The island continues to record strong numbers in its major generating markets of the United States and the UK, realizing growths of 4.1% and 4.9% respectively. Stayover arrivals from Canada dipped slightly (5.6%) due, in part, to the absence of service from Transat Tours and a reduction in frequency of WestJet flights.

The Saint Lucia Tourism Authority (SLTA) also focused on the Martinique market, which is the highest yielding in the Caribbean, and launched “Caribcation” in the summer of 2018 as a platform for Caribbean travelers, whose numbers grew by 1.6% over 2017.

Type of Visitor

YTD Dec 2016

YTD Dec 2017

YTD Dec 2018

Actual Change

Percent Change

USA

157,576

168,223

175,073

6,850

4.1%

UK

64,514

72,580

76,142

3,562

4.9%

Canada

37,772

42,578

40,213

(2,365)

-5.6%

France

4,440

7,012

8,224

1,212

17.3%

Germany

2,272

2,848

2,132

(716)

-25.1%

Martinique

27,654

30,302

28,805

(1,497)

-4.9%

Trinidad

14,945

16,923

17,124

201

1.2%

Barbados

6,504

7,862

8,255

393

5%

Other

32,195

37,799

38,812

1,013

3%

Total

347,872

386,127

394,780

8,653

2.2%

A record, 760,306 cruise passengers visited the island during the period owing to an expansion of Berth #1 at Pointe Seraphine, which allowed Port Castries to accommodate Vista, Quantum and Freedom Class vessels.

Projections for 2019 look good, with British Airways pacing at 17% and Virgin Holidays at 27.9% over 2018. Condor has started an inter-airline agreement with LIAT on service from Frankfurt, Germany to Antigua and onto Saint Lucia from January 7 – March 31, 2019 and a number of other major airlines have expanded their service to the destination.

The SLTA is angling for greater growth in 2019, and will continue with its aggressive, targeted marketing campaigns to attract even more visitors to the destination.

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