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Three-quarters of Britons are planning a staycation this year


The staycation boom shows no signs of slowing, as three-quarters of the public (74%) plan to holiday closer to home over the next year, according to new research released by Sykes Holiday Cottages. This marks an increase from the 56% who said they staycationed last year.

Britons choose a staycation over a trip abroad for many reasons. More than half (54%) believe it’s much easier than braving airport security, and 48% staycation to save money. On top of this, nearly half (46%) think there’s no need to travel elsewhere as Britain has enough beautiful destinations of its own, and almost one in five (16%) can’t bear to be separated from their pets.

Sykes reveals that our top three ways to staycation are taking a cottage break (46% cite this as their favourite), city breaks (43% choose this) and luxury hotel and spa stays (35% opt for this).

When it comes to where to visit, Yarmouth has been revealed as the UK’s most popular holiday destination, with other seaside towns like Whitby, Filey and Falmouth making the top ten, according to the new report from Sykes Holiday Cottages.

The Sykes Staycation Index analyses bookings data and consumer research to reveal the top ten most popular UK destinations, as well as Britons’ views on holidays at home and the current traveller trends shaping staycations.

Top ten staycation destinations according to Sykes Holiday Cottage bookings data

  • Yarmouth, Isle of Wight
  • Whitby, North Yorkshire
  • Filey, North Yorkshire
  • Falmouth, Cornwall
  • Windermere, Cumbria
  • Scarborough, North Yorkshire
  • Pickering, North Yorkshire
  • Benllech, North Wales
  • Beadnell, Northumberland
  • Llandudno, North Wales

Four destinations in North Yorkshire claimed a place in the line-up, with Whitby just missing out as the UK’s favourite. Filey, Scarborough and Pickering also make the top ten.

Overall, the South West has been named the UK’s favourite region for staycation bookings with Sykes for the third-year running.

Llandudno in North Wales and Windermere also proved popular, with the latter thanks in part to the Lake District’s recent UNESCO listing.

Holiday wishlist
The Staycation Index also reveals that holidaymakers are on the hunt for luxury holiday lets and pet-friendly accommodation, as bookings to both have risen by 26% over the past year.

British travellers have their eye on luxury touches, with more than a third of those polled (36%) choosing a hot tub or swimming pool as one of the most important features when choosing a holiday home.

The most popular holiday cottage combination overall for 2017 was a luxury, pet-friendly 3-bedroom property, with an open fire, garden, off-road parking and WiFi.

Graham Donoghue, Chief Executive of Sykes Holiday Cottages, says: “Local tourism is the lifeblood of many communities up and down the UK, and more so than ever before, Britons are realising the fun to be had by discovering what’s on offer just beyond their doorstep. Whether it’s Cornish coastline, quintessentially English cottages in the Cotswolds, or the rugged fells of the Lake District – the lure of our beautiful isles has persuaded millions to stay closer to home for their holidays.

“With Britons telling us they choose to staycation to avoid airport hassle, to save money, and to explore the beautiful scenery we have on offer, we’re confident the popularity of holidaying closer to home will continue to rise in the coming years.”


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