American, British and Chinese travelers prioritize trip activities and once in a lifetime experiences ahead of a great deal

• Approximately half of all travelers, and more than 70 percent of Chinese Millennials, said ads with appealing imagery can be influential.
• Ads with informative content are most likely to influence younger Chinese travelers and older American and British travelers.
• American and British travelers, especially younger generations, are most likely to be influenced by advertising with appealing deals.

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