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Laurie Chester

The world’s tourism slogans, all on one map

Click for the full image! TORONTO – Just think about what slogans have done for global brands like Nike and McDonald’s and you’ll realize how effective a few words can be. But coming up with a good slogan is harder than it looks, as many tourist boards can certainly attest …

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Cronin named Director, Sales & Marketing, Canada for Cathay

VANCOUVER — Cathay Pacific Airways has promoted Ross Cronin to Director, Sales & Marketing Canada, with overall responsibility for the airline’s passenger sales & marketing communication strategies in Canada. A veteran of the aviation industry, Cronin has spent over 22 years with Cathay Pacific Airways, most recently as Sales Manager, …

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CIT Tours launches Europe and Best of Italy 2017 brochure

TORONTO — CIT Tours’ new 2017 Europe brochure offers customizable tours and features everything from extended independent rail tours to new FIT packages, City Breaks and Wine & Gourmet itineraries. New rail tours include a seven-day Rome and Puglia tour including accommodation in a traditional trullo, a five-day Tale of …

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