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Laurie Chester

Jamaica Tourist Board signs Beautiful Destinations partnership

Jamaica Tourist Board has named New York-based Beautiful Destinations as its new creative advertising agency of record. The selection follows a highly competitive agency search conducted in 2018. The agency will be responsible for spearheading the destination’s inspired and aggressive campaign efforts, showcasing Jamaica’s distinct offerings and further driving the …

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Leipzig Tourism Board recruits new UK public relations company

The Leipzig Tourism Board has appointed specialist travel PR agency, Lemongrass Marketing, to manage their UK and Irish public relations. Lemongrass Marketing will be responsible for all strategic leisure and MICE communications in the region, with immediate effect. The fastest growing city in Germany, Leipzig is set for an exciting …

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ERA urges for action in light of continued Brexit uncertainty

[ad_1] ERA (European Regions Airline Association) continues to call for a wide-reaching reciprocal aviation agreement between the EU and the UK to prevent further serious harm to European connectivity. ERA has urged the European Commission and UK Department of Transport to finalise the forthcoming aviation plans for Brexit as a …

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UK visitors lead Maldives to strong year

The Maldives has announced a 10.2 per cent year-on-year increase in the total number of UK visitor arrivals in 2018, when compared with 2017. In total, 114,602 UK tourists arrived in the Indian Ocean destination last year, compared with 103,977 in 2017. December alone saw 10,784 UK tourist arrivals in …

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European tourism arrivals prove resilient in 2018

Europe remains the most visited region in the world, with a six per cent upswing in international tourist arrivals in 2018 compared to the previous year. That is according to the latest report from the European Travel Commission. The commission is an association of national tourism organisations, launch in 1948, …

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The dubious review systems and hotel ratings: The ugly truth

[ad_1] So here is how the story goes the last 10 years: Prospective travelers blindly read reviews and take decisions what hotel, restaurant, or anything else to choose. Research suggests the average person reads about seven reviews before making a decision. Holiday review sites are becoming increasingly popular, with TripAdvisor …

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