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The Travel Alberta “READY” video was recognized this week at the 18th Annual Golden City Gate international film and media competition, winning the Second Star award in the category Region, at the ITB Berlin Conference. The READY concept captures experiences valued by the millennial traveller, while showcasing a series of …

[ad_1] The 2018 BC Tourism Awards wrapped up with a funding announcement to give the province’s wine industry a boost on Friday. Minister of Tourism, Arts and Culture Lisa Beare was on hand to help present the awards. “Swift and meaningful action must be taken to support the thousands of …

Alberta is ho One such example is the creation of a tourism strategy through Indigenous Tourism Alberta (ITA), developed in a partnership between the Indigenous Tourism Association of Canada and Travel Alberta. This is the first investment in strategy of its kind, focused on encouraging the growth of Indigenous tourism, …

There still might be snow on the ground—with more to come before it’s all gone—but it is ti The Alberta Tourism Information Service (ATIS) is a free content marketing tool available to Alberta tourism organizations and businesses. It allows operators to promote their businesses on the Travel Alberta website, as …

[ad_1] The LPP spent a week in Golden, BC Canada at Kicking Horse Mountain Resort for the Freeride World Tour.  We wanted to get a better idea of what goes on behind the scenes, from all angles, at a big ski event like this one.   In this episode, you’ll …

[ad_1] Montreal saw an increase in tourism in 2017 based on ‘s latest annual report. Over 11.1 million tourists visited Montreal in 2017, a 5.1 per cent increase from 2016. Tourists spent 9.7 per cent more compared to last year, spending more than $4 billion on business and leisure in …

Travel Alberta exists as a support mechanism for the Alberta tourism industry, through marketing, training and funding. One of the markers of success is how the Alberta tourism industry ranks us through the annual Industry Satisfaction Survey. This year we received our highest overall satisfaction score to date (83 per …

Visitor Guides can act as a key piece of content in your marketing mix, but yours isn’t the only one out there. So, what do you need to do to break out of the pack? Skift, an online “must-read” guide for anyone associated with tourism, just released a new e-book …

The Travel Alberta Industry Conference is the province’s premier tourism marketing professional development event and is currently accepting proposals for presentations for 2018. “Alberta’s tourism industry comes together annually for the conference to network and learn from peers and professionals. This is an opportunity to share success stories, knowledge and …

The Alberta Tourism (Alto) Award committee is seeking passionate individuals to join their team. As the only program of its kind in Alberta, the awards annually recognize individuals and organizations that are committed to enriching the province’s tourism industry. Members are currently needed to represent and advocate for the areas …