The winners of the eighth annual BC Aboriginal Business Awards have been announced and they include a Kelowna business. The owner of Defy Hair and Esthetics has been named as this year’s Young Entrepreneur of the Year. The business located at 301 Highway 33 in Rutland offers a number of …
Read More »Sunny skies over blue lakes: B.C.’s Interior welcomes record number of tourists
A tourist boom is taking place in B.C.’s interior — with jam-packed beaches and campgrounds, line-ups at wineries, and extra traffic on the roads. Tourism boards in Kamloops, the Shuswap, Nelson, Revelstoke and Golden are all noticing increased traffic. Using preliminary statistics, some are reporting that visitors to the region …
Read More »A wine harvest record
While it is a little cold and dreary outside, it’s great weather for a bunch of grape pickers that just got very busy. This year’s wine harvest has already begun at wineries up and down the Valley with pickers quickly moving from picking fruit trees to picking vines. In fact, …
Read More »The Best State Tourism Campaigns – Promoting Your Anchor Tenants
I absolutely love it when states promote specifics. It is so difficult, and politically difficult, that most states simply try to be all things to all people. Recently we developed a list of all 50 U.S. states and then to the right we listed each state’s tourism slogan, mixing them …
Read More »Coast-to-coast walking trail coming to Canada in 2017
A trail that connects 15,000 communities across Canada is coming in 2017. It’s called “The Great Trail” and it will be a pathway spread along 24,000 kilometres of Canada’s natural beauty. It will be the world’s largest network of recreational trails from coast-to-coast once completed! “To follow the horizon along …
Read More »Green Wineries: Movers and Shakers in Sustainable Tourism
There is a new movement in the BC wine industry… sustainable business. Whether it’s the market demand for sustainably produced wines, tourism support for green business or leadership from tourism associations, wineries throughout the province are making business decisions with the environment in mind. Several BC wineries have sought out advice …
Read More »The Death of Visitor Guides and What to Do Instead
We’ve been saying for years that we’re in a new age of marketing. The days of printing tens of thousands of visitor guides have come down to printing just 10% of the quantity we printed five years ago. They are being replaced by digital guides and apps. Do you even …
Read More »Film booming in Okanagan
The Okanagan’s film industry is busier than ever. Jon Summerland of the Okanagan Boundary Similkameen Film Commission said there are now three film crews around the Okanagan, with more interest pouring into the region. An original movie series, Hallmark’s Autumn in the Vineyard started filming in Oliver on Sunday, adding to …
Read More »Ski hill crowdfunds for cash
Red Mountain Ski Resort in Rossland has launched a crowdfunding campaign. “Fight the Man. Own the Mountain” is the slogan for the campaign, which aims to raise $10 million. “It’s a unique way to raise capital for future capital projects, and gives people the opportunity to become an owner,” says Red …
Read More »How Smart Hotels Use Messaging to Connect With Guests
Earlier this year, Skift proclaimed messaging as the “new language of the globe” and asked, “Are travel brands listening?” It looks like hotels finally are, if they haven’t already. With an expected additional 1.1 billion new users set to adopt messaging by the end of 2018, for a total of …
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