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Hotelbeds confirms Germany as fifth largest source market globally

PALMA – Hotelbeds, the world’s leading bedbank, has revealed ahead of ITB Berlin – which will take place this year from Wednesday 6 to Friday 10 march – has confirmed Germany as its fifth largest source market globally and third largest European source market.

Additionally Hotelbeds’ booking data has confirmed that European beach destinations are the most in demand this summer for German tourists, with Majorca remaining the most popular and Antalya remaining the second most popular, followed by Crete.

New York is the most popular international city choice for Germans this summer and the 4th most popular overall proceeded by Majorca, Antalya and Crete. At an international level New York is followed by Barcelona and then London, with Barcelona replacing London as the second choice compared to last year.

For Germans choosing Asian destinations this summer, Bali is for another consecutive year the most visited destination for the Germany source market – and the 14th most popular overall, but down from number 7 last year.

Carlos Muñoz, Bedbank Managing Director of Hotelbeds said: “Ahead of ITB I am proud to confirm that in our new and enlarged business Germany is the fifth largest source market globally for us, and the third in Europe.

“Next week’s ITB will be a particularly exciting edition for us as it will be the first one as one consolidated company. Over the last year we’ve been working hard to create one new and enhanced business: a new and consolidated leadership structure; a much stronger sourcing team that has now increased to over 1,100 employees globally; one single account management and billing point for all partners including travel buyers and hoteliers; the launch of a Product Management department; and an enhanced IT structure that is almost completely migrated onto one, new platform.

“All these changes in our business form part of the long-term strategy we set out in 2017 to be the world’s leading bedbank. In particular I´m looking forward to meeting with our hotel partners to discuss how we have adapted our offering for hoteliers by giving them increased access to hard-to-reach travel buyers such as travel agents, points redemption schemes, airline websites and tour operators – channels that offer higher-value and incremental bookings.”

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