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New report shows how music helps hotels increase revenue and improve the guest experience

PASADENA, CA – Rightsify, a global music licensing and royalty collection agency based in Pasadena, California, has published their first in a series of reports on how music is used in businesses and how it benefits different industries across the world.

For the first edition, ‘Music & Hotels: An in-depth review of the influence of atmospheric music in hotels’, Rightsify dives into deep detail on how music is used at hotels and how music helps hotels increase revenue and improve the guest experience.

For example, music affects the way guests react to everything from the check-in experience, to the pool & gym to the bar and restaurants. The types of music played make an impact both for how the guest perceives the hotel but also can lead to increased spending on drinks and at hotel retail stores.

The report can be downloaded for free and is useful for professionals in the hospitality, retail or food and beverage industries to get a better understanding of how music benefits their business.

Whenever a sound reaches ourears, it triggers a chain reactionwithin our bodies. It affects usphysically and emotionally.This, in turn, has a majorinfluence on how we feel andbehave. No wonder then, thatsound has a big influence on thecommercial performance ofyour hotel. In this report, Rightsify will revealsome of the fascinating ways inwhich sound influences yourguests every day and how youcan benefit from it.

Body and Mind
Sound affects people both physically and mentally: It is probably no surprise that sound affects us emotionally. After all, this is why you play different music while working out, as opposed to when you are setting the mood for a romantic dinner. The influence of sound (and music as a form of sound) goes much deeper though. To begin with, we can distinguish between a physical and a psychological response.

Physical
Our biorhythms respond to the sounds around us: Here is a fun experiment you can do yourself: Put on a pair of headphones on high volume (please stay within the ear-healthy range though). Now search for some Speed Metal music on Youtube and sit back. Regardless of whether you enjoy this particular genre, you will detect a pretty profound physical effect. A pressure on your chest indicates speeding heart and breath rates.

A shot of cortisol and adrenaline will make you physically more alert. This is the fight/flight response to a stressful trigger. A feeling you will translate as annoying if you dislike the music and as exciting if you enjoy this style. All the sound around us has an impact like this, except you might usually be unaware of it.

Psychological
Feel the music – and not just emotionally: Music can make you feel any complex blend of emotions. But it can also trigger strong memories. The first chord of your favorite song from your high school years can teleport you back in time within a second. Someone else’s ringtone from a phone you used to have years ago, can trigger an instant “Where’s my phone, I have to pick up!” response. And it is not just music. The sound of that particular lawnmower your dad used to have, can bring you back to your infancy in an instant.

But the psychological effects of sound go even beyond that. Sound strongly influences our cognition. The wrong sound in your office can reduce your productivity by as much as 66%, according to some experts. In fact, over time it can be detrimental to your health. Ever noticed how profoundly soothing it is to hear birdsong or a babbling brook? Give it a try while doing work! There are free nature recordings all over the web. Time to get rid of those noisy printers and phones.

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