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STR to launch largest hotel companies list at IHIF

LONDON – Accor maintains the top room count among parent companies in Europe, and Ibis is the continent’s largest hotel brand, according to the STR 500.

As part of the STR 500 launch, the company will release the top 100 companies and brands in Europe during the 22nd International Hotel Investment Forum next week in Berlin.

Accor’s 330,863 hotel rooms as of 31 January ranked well ahead the next two largest parent companies with a room presence in Europe – Jin Jiang International (147,416) and InterContinental Hotels Group (118,025). Ibis (83,303) is one of four brands with more than 50,000 rooms in the region.

“Global companies have seen continued performance growth in Europe as added incentive to expand their portfolios in the region,” said Alexander Robinson, STR’s senior manager of industry partners. “Looking at the supply offerings across Europe, we see a range of chain-scale segments represented – most notably Economy, Midscale, Upper Midscale and Upper Upscale – but the expansion of the economy product is quite evident with the presence of Premier Inn and Ibis Budget, both in existing supply and in the development pipeline. We expect Europe to remain a top focus in the global development scene.”

Top 10 (ranked by room count in Europe)

Parent Company Parent Company Rooms Brand Brand Rooms
Accor 330,863 Ibis 83,303
Jin Jiang International 147,416 Premier Inn 73,003
InterContinental Hotels Group 118,025 Mercure 66,165
Marriott International 114,844 Best Western 50,574
Hilton 87,243 Scandic Hotels 49,608
Best Western Hotels & Resorts 85,110 Radisson Blu 48,383
Whitbread 74,966 Ibis Budget 46,546
Choice Hotels International 54,035 Holiday Inn 46,234
Wyndham Hotels & Resorts 50,581 Novotel 45,229
Scandic Hotels 49,608 Travelodge 43,735

Robinson will be one of several STR executives included in the IHIF lineup next week:

  • 4 March (14:30-14:50) – Robin Rossmann (managing director) – “Past, Present and Future: A Global Hotel Market Overview”
  • 5 March (12:00-13:00) – Thomas Emanuel (director) – “Brace Yourself. Brexit is Happening, or is it?”
  • 6 March (11:30-12:30) – Dennis Spitra (director of business development) – “DACH: Hospitality Investment In Germany and Neighbouring Markets”
  • 6 March (12:40-13:30) – Robinson – “A Place in the Sun: Is Greece Ready for More Investment?”
  • 6 March (12:40-13:30) – Sophie Colvin (senior business development manager) – “Is Spain Europe’s Most Attractive Growth Market?”
  • 6 March (12:40-13:30) – Nele Magi (senior account manager) – “Off-Med Southern Europe: Investing in Portugal”

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