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Travel Alberta named one of Canada’s Most Admired Corporate Cultures

Travel Alberta, the provincial marketing organization of Alberta, is today named as one of Canada’s Most Admired Corporate Cultures for 2017 in the Broader Public Sector category. This prestigious national recognition, awarded by Waterstone Human Capitol, recognizes best-in-class Canadian organizational culture.

“Culture is the foundation of our success at Travel Alberta, and recognition on this level reflects the exceptional efforts of our high-performance team,” said Royce Chwin, CEO, Travel Alberta. “Our team culture thrives despite a challenging economy and the ever-changing nature of the tourism sector. We have exceeded our organizational bottom line because of the intelligence, passion and dedication of our team members. I am so proud of the people at Travel Alberta for being recognized.” 


Driving organizational excellence is a cornerstone of Travel Alberta values, inspiring the team to deliver the best possible service and support to the Government of Alberta and to the Alberta tourism industry. To be named as one of Canada’s Most Admired Corporate Cultures affirms the people mission of the organization to empower individual passion and build inspirational leadership as one team.

“At Waterstone we believe corporate culture drives performance and that it’s your organization’s greatest asset,” said Marty Parker, President and Chief Executive Officer of Waterstone Human Capital and Chair of Canada’s Most Admired™ Corporate Cultures. “What’s remarkable about this dynamic list of 2017 winners is their commitment to culture as a competitive advantage. They truly set the benchmark for cultivating, and sustaining, great cultures that ultimately drive their growth and performance. The 2017 winning organizations are to be admired for the diverse and impactful ways they make sure culture underpins all that makes them successful.”

About Travel Alberta

Travel Alberta is Alberta’s tourism marketing agency. We showcase Alberta tourism experiences to potential travellers across Canada and the world. Travel Alberta provides marketing expertise and destination development support to Alberta-based tourism businesses, creating compelling reasons for travellers to explore Alberta.
Established as a crown corporation in 2009, Travel Alberta is mandated to promote the province as a top tourism destination, and support the Government of Alberta in the development of tourism policy, advocacy, research, visitor services and product development.

For more information, please contact:
Brie Thorsteinson Ogle
Travel Alberta Media

About Waterstone Human Capital:

Waterstone Human Capital is a leading retained executive search firm specializing in recruiting for fit and cultural talent management for entrepreneurial-minded, high-growth organizations across North America. The Canada’s Most Admired™ Corporate Cultures and Canada’s Most Admired™ CEO programs are founded and presented by Waterstone Human Capital. These national programs annually recognize best-in-class Canadian organizations, and CEOs, for fostering cultures that enhance performance and help sustain a competitive advantage. 

com or CanadasMostAdmired.com

About Canada’s Most Admired™ Corporate Cultures:

This national program, now in its 14th year, annually recognizes best-in-class Canadian organizations for having cultures that enhance performance and help sustain a competitive advantage. Forty winners are chosen across four categories; three are based on revenue (growth, mid-market and enterprise) and one not-for-profit category (broader public sector). 

Organization’s submissions are scored on six categories: vision and leadership, recruitment and hiring for fit, cultural alignment and measurement, retention, rewards and recognition, organizational performance and corporate social responsibility. The Canada’s Most Admired™ Corporate Cultures program creates a benchmark of success for all those who are nominated. 


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