Location marketing is having a moment in the travel industry. A feature that was once considered a “gimmick,” associated with check-ins and finding hipster coffee shops, is finally getting some respect as marketers realize the power of location data as a way to understand and capitalize on travel behavior. Just …
Read More »MP Cannings to take bike tour across riding
Member of Parliament (MP) Richard Cannings will be touring the electoral district of South Okanagan-West Kootenay (SOWK) by bicycle this week to get a different perspective on the people he represents. His trip is called “Ride the Riding.” The word “riding” is an informal term for electoral district. “I love …
Read More »Wildlife fence for Hwy 3
A new wildlife fence along Highway 3 through the Crowsnest Pass will cut down on animal collisions. The Alberta government is installing the fencing along both sides of the highway through the critical wildlife corridor. The project is expected to save animal lives and make travel to Southern Alberta from B.C. …
Read More »WEBINAR VIDEO: Let’s talk staff recruitment for fall/winter and prep for next summer’s busy season!
Feel like the cold weather is still a long way away? It’s not as far as you think. Don’t wait till your summer staff heads back to school – now is the best time to plan your fall/winter recruiting. This preparation also plays a key role in helping you prepare …
Read More »Bidding platform signs with NewLeaf
There may be airline discounts to be had even below the rockbottom prices advertised with last month’s takeoff of NewLeaf in 11 Canadian cities. Jump On Flyaways, a Calgary-based bidding platform, has partnered with the “ultra-low-cost” air travel company while noting that as much as 40 per cent of NewLeaf …
Read More »Move to sub-region names on labels could hike BC wine prices
(This is the second part of a three-part series on the British Columbia Wine Authority’s plebiscite. To see Part 1, click here) The B.C. wine industry could soon become more lucrative. That’s in part because B.C. winemakers will soon be allowed to put names of smaller regions on their bottles’ labels. …
Read More »Record tourism in B.C.
Whether you’re from Shanghai or San Francisco, Smithers or Salmon Arm, this BC Day is a great time to explore B.C. The tourism industry is enjoying record growth throughout the province. For example, hotel occupancy (year-to-date) is up in cities like Vancouver (+4 per cent) and Kelowna (+2.8 per cent) …
Read More »No reservation and still searching for a campsite in BC for August?
Vancouver, BC, Aug 2, 2016. The August weather forecast is warm and sunny, so ideal for camping. However, demand for camping spots has reached an all-time high in 2016 with many locals staying home due to the US exchange rate, a strong inflow from European visitors and the return of …
Read More »Reminder: Register for Wednesday’s webinar on “Tips for fall/winter recruitment & next summer”
Feel like the cold weather is still a long way away? It’s not as far as you think. Don’t wait till your summer staff heads back to school – now is the best time to plan your fall/winter recruiting. This preparation also plays a key role in helping you prepare …
Read More »BC wines to reach 21 million new customers online
British Columbia wines are about to get a big exposure boost, after the premiers of Quebec, Ontario and British Columbia came to an agreement to make it easier to sell wine across provincial borders. At the 2016 Summer Meeting of Canada’s Premiers, Premiers Christy Clark, Kathleen Wynne and Philippe Couillard …
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