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Lethbridge Destination Management Organization hires new executive director

The Lethbridge Destination Management Organization (LDMO), a newly formed organization focused on the growth of tourism in Lethbridge, announced that they have hired William Slenders as their first Executive Director.
“We are pleased to have William here in Lethbridge,” said Chris Spearman, LDMO Board Chair. “His knowledge, skills and vision fit very well with our expectations. Guided by the Lethbridge Destination Management Plan, William will engage and collaborate with the city’s tourism community to identify opportunities, to lead a shared vision of its tourism future and create a strategy to reach it.”
“I am looking forward to, in partnership with the board, launching this exciting opportunity within Lethbridge. The city is diverse, sensational and exciting. I cannot wait to work with the many groups and organizations to attract visitors to experience everything that makes this community amazing,” said Slenders.
Slenders’ work experience is rooted in southern Alberta. Having served as the Destination Marketing Manager for Newell Regional Tourism Association in Brooks Alberta and Market Researcher with Newell Regional Economic Development Initiative, Slenders has significant experience working with diverse cultural groups, industry and marketing programs.
The LDMO, approved by City Council in May 2017, is mandated to provide direction and proactive leadership that promotes and fosters growth related to the visitor experience in Lethbridge. The LDMO encourages residents, champions of business and community groups to become involved and to contact Slenders to see what opportunities exist for partnership, coordination and development.
A meet and greet is planned for industry stakeholders in February.

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